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Giving Your Retail Space a Facelift

If you moved your store into its retail space at least five years ago, now is the time to update your store’s look. But a complete renovation may not be within your budget. This is why many store owners are opting to give their stores a simple facelift without digging deep in their pockets for a major store renovation. Here are some tips to give your store a facelift and a leg up on the competition.

Let’s face it, remodeling takes away from the time your store is open to customers so it’s crucial to hire a reliable contractor who understands the importance of meeting deadlines and who has a proven track record of meeting them. But finding such a contractor is often like finding a needle in a haystack. This is why store owners turn to their local Chamber of Commerce or commercial real estate agents for referrals to contractors that are licensed, bonded and insured. It’s also a good idea to arrange a meeting with the contractor before hiring them. If the contractor does not arrive to the meeting on time, you’ll have a good clue what working with this contractor may be like.

Store owners know the importance of making a good first impression. This top business world rule not only refers to person-to-person transactions, it also refers to the impression your retail space makes on your customers. This is why savvy store owners aim to create a look that both intrigues and welcomes their customers to look in the windows and enter the store. Customers need to feel safe. One way to help your customers feel safe is to create a store layout that lets your customers visually scan the entire store when they first enter. Wide, comfortable aisle spaces and shelving units that aren’t too tall enhance a customer’s store experience allowing them to easily navigate through the store and find what they need.

It’s human nature to be drawn to well-lit locations. Part of giving your store a facelift means using good lighting to attract new clients. Lighting is powerful in retail spaces, especially when you can use it to create certain mood or spotlight certain products like actors on a stage. This is effectively done in many jewelry stores. Diamonds sparkle much more under halogen light bulbs rather than fluorescents. To create a relaxed mood while showcasing some of your products, consider building lights into shelves and custom cabinets. This technique is what skin care and spa retail locations use. When it comes to lighting, consider the mood you want to create.

One of the most cost-effective ways to update any space is with paint. Ancient Egyptians and Chinese knew color was a powerful thing, practicing chromatherapy to heal through colors and to trigger different emotions. While medical experts today are skeptical, color’s powerful short-term influence on a person’s mood is generally accepted. This is why store owners are using color to achieve their commercial goals. Many bakeries paint their stores red because it’s known to make people feel hungry. Spas use greens because it triggers emotions like hope, health and growth. Blues are also used for promoting the feeling of love, tranquility, acceptance and understanding. Yellow is an ideal color for stores selling office supplies because it helps to boost memory and can help you feel joyful, smart and organized.

When it comes to giving your retail space a facelift knowing how to enhance your brand is the bottom line. Knowing your target customer and your goals for your customers’ experience are essential to transforming a mediocre store into one exploding with life.